total bliss or total B.S.?

While I was wandering around Sephora, I came across something pretty interesting...



love handler by bliss promises to shrink abdominal fat.

um, what? I though products like this were debunked long ago. I understand the concept of skin-toning lotions, but this description actually uses the words "a workout for lazy abdominals" and "tone pudgy tummies". It contains mint oil which will of course cause tingling, but muscle toning? Fat shrinking? I'll save my $36 and stick to aerobic exercise and, err, try to cut back on the carbs.

Sounds like baloney to me!